NaijaTraffic Music is one of Nigeria’s leading platforms for promoting African music and connecting emerging artists with global audiences. As a flagship brand under the NaijaTraffic Group, it offers music uploads, promotions, charts, and a growing community of creatives across Africa.
Despite its strong brand name and quality content, the platform wasn’t receiving the search visibility it deserved. That’s when they found us.
We were referred to the NaijaTraffic Music team by one of our previous happy clients. They reached out to us with a clear pain point:
“Our music platform is live, but we’re not showing up on Google the way we should. We’ve got good content, but very little organic traffic. We need real visibility.”
After an initial consultation and digital audit, we discovered that although the platform had potential, it lacked the technical foundation and strategic SEO implementation needed to compete with established platforms in the highly competitive music promotion space.
We developed a full-spectrum SEO strategy that covered everything from technical groundwork to keyword mapping and content structure. Here’s how we executed it:
We began by performing a comprehensive technical audit of the site. We fixed critical issues like site speed, mobile usability, crawl errors, indexing problems, and unstructured URLs. Then, we optimized metadata, headers, image alt texts, and implemented schema markup for music content.
Our team conducted in-depth keyword research, identifying both short-tail and long-tail keywords relevant to the African music space. This included high-converting search terms like: "Upload music in Nigeria" "Free music promotion in Nigeria" "Top Nigerian music site for artists" We mapped these keywords to specific pages and built SEO-focused content around them.
We optimized every page on the website with a focus on content hierarchy, internal linking, metadata improvements, and content freshness. This made the site more indexable and user-friendly, which helped increase engagement and reduce bounce rates.
We initiated a backlink acquisition campaign, targeting music blogs, forums, and industry publications to build credible links back to NaijaTraffic Music. This significantly boosted the domain authority.
Within 90 days, the results were staggering:
At Pulseford, we don’t do “random SEO tweaks.” We implement high-impact strategies backed by research, data, and proven frameworks. NaijaTraffic Music is now a dominant player in its category, attracting artists, fans, and industry stakeholders directly from Google — for free.
Want to rank on Google like NaijaTraffic Music?
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