Otapay is a rising fintech platform in Nigeria offering seamless bill payments, data subscriptions, airtime recharges, and airtime to cash conversion. Although the product was innovative, Otapay operated in one of the most saturated digital finance markets, competing with long-established brands. The company needed not just visibility but immediate trust and authority in a highly skeptical and competitive space.
Otapay’s management team reached out to Pulseford after acknowledging gaps in both visibility and user trust. During several in-depth consultations, it became clear that their current digital infrastructure wasn’t strong enough to break through the noise.
What they needed wasn’t just a website facelift or a few social media posts, it was a 360-degree digital marketing overhaul backed by strategy, storytelling, and execution.
So we built it.
We began with Pulseford’s signature full-stack brand strategy session, mapping out a custom 360° digital growth roadmap. This included everything from tech infrastructure to emotional user journey mapping—geared towards helping Otapay win hearts and drive conversions.
After we carefully analyze their Competitors, We rebuilt Otapay’s landing page from scratch. The new design was responsive, lightning-fast, mobile-optimized, and security-hardened—creating a trustworthy first impression for users and search engines alike.
Our SEO specialists dove deep into code-level fixes, schema markups, site speed optimization, metadata structuring, and internal linking strategies. Otapay’s on-site SEO score jumped from poor to excellent, and crawlability by search engines improved significantly.
In a country like Nigeria where emotions heavily influence consumer behavior, we created highly engaging, trust-building stories around Otapay’s services. Our team of journalists and creative writers published three evergreen blog posts strategically tailored to three of their new services. These were designed not just to rank—but to resonate.
We amplified awareness with national press coverage in top-tier media outlets including: ThisDay, The Guardian, The Nation, Vanguard, The Sun etc. These articles positioned Otapay as a credible, emerging solution in the Nigerian fintech space.
From content planning and visuals to post scheduling and engagement, our SMM efforts led to an 80% increase in social followers across Instagram, and Facebook.
We ran a segmented email and SMS reactivation campaign targeting previously inactive users. Using smart messaging and irresistible call-to-actions, we successfully re-engaged over 40% of dormant accounts.
We developed a high-authority backlink strategy targeting trusted media platform, and industry blogs. Within 60 days, Otapay's domain authority rose steadily, improving its chances of ranking higher for competitive fintech keywords.
Otapay’s transformation wasn’t luck—it was the result of strategic thinking, executional precision, and emotional storytelling. When you combine technical marketing with human-centered branding, you don't just gain traffic—you gain trust.
If you’re a startup, fintech, or online platform struggling to break into a competitive market, Pulseford can help you scale fast and smart.
Let’s build your success story together.
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