Course Details
| Duration | 1 – 2 Weeks (Intensive Training) |
| Training Mode | Live Training (90% Practical, 10% Theory) |
| Course Fee | |
| Promo Price | ₦28,000 (92% Off – Limited Slots) |
| Certification | Professional Certificate by Pulseford Business School |
| Final Project | Launch and Optimize a Live Google Ads Campaign |
| Graduation | Eligible to Attend Pulseford Graduation Ceremony |
| Alumni Access | Lifetime Access to Pulseford Alumni Network |
What You Will Learn:
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PPC Advertising Fundamentals
Understand how paid advertising works, including keyword bidding, cost-per-click, and search intent.
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Google Ads Campaign Structure
Learn how to organize campaigns using ad groups, match types, and targeting settings for optimal performance.
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Keyword Research & Match Types
Use professional tools like Google Keyword Planner to find high-performing keywords and structure them for success.
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Ad Copywriting & Extensions
Write compelling ad copy and implement ad extensions that improve click-through rate and drive action.
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Search, Display & YouTube Ads
Set up campaigns across Search Network, Display Network, and YouTube with precise targeting and creative execution.
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Conversion Tracking & UTM Parameters
Track user behavior and campaign success using Google Tag Manager, UTM tracking, and goal conversions in Google Analytics.
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Smart Campaigns & Performance Max
Explore Google's AI-powered campaign types and learn how to control automation for better outcomes.
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Remarketing & Retargeting Ads
Re-engage users who didn’t convert the first time using advanced remarketing strategies and audience segmentation.
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Budgeting, Bidding & Optimization
Master bidding strategies, A/B testing, and cost control techniques to maximize return on ad spend (ROAS).
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Reporting & ROI Measurement
Use Google Ads Reports and dashboards to present results, analyze data, and make smarter advertising decisions.
Looking for the best Google Ads & PPC Marketing Training School in Nigeria?
Pulseford Business School is the best Nigeria training institution for digital marketing and business strategy. This Google Ads Training by Pulseford teaches you how to plan, launch, and optimize high converting PPC campaigns. Whether you're a marketer, business owner, or freelancer, this certification equips you with in-demand skills in search, display, and YouTube advertising.
Who Should Take This Course?
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Aspiring Paid Ad Specialists
Individuals looking to specialize in PPC and become sought-after digital advertisers.
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Business Owners & Marketing Teams
Companies and professionals wanting to drive leads, increase sales, and track returns on their advertising spend.
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Freelancers & Digital Marketers
Digital pros and freelancers who want to add Google Ads and PPC to their services or expand their client offering.
Frequently asked questions
Pulseford Business School offers Nigeria’s most practical Google Ads & PPC training with expert-led sessions and certification.
No. This course starts with the basics and gradually covers advanced PPC techniques.
Google Search, Display, YouTube, and Shopping Ads are all covered in the course.
Yes. You’ll gain the skills to manage campaigns for clients or your own business professionally.
The course runs for 1–3 weeks in an intensive, hands-on format.
Yes. You’ll earn a recognized Google Ads Certification from Pulseford Business School.
Absolutely. Campaign analysis and performance tracking are core parts of the course.
Yes. You’ll plan and launch real or demo campaigns as part of your graduation project.
Yes. The Google Ads course covers the full scope of SEM, including paid traffic strategies.
New cohorts begin monthly. Early registration is recommended due to limited slots.