Course Details

Duration1 – 2 Weeks (Intensive Training)
Training ModeLive Training (90% Practical, 10% Theory)
Course Fee₦350,000
Promo Price₦28,000 (92% Off – Limited Slots)
CertificationProfessional Certificate by Pulseford Business School
Final ProjectLaunch and Optimize a Live Google Ads Campaign
GraduationEligible to Attend Pulseford Graduation Ceremony
Alumni Access Lifetime Access to Pulseford Alumni Network

 Apply Now

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What You Will Learn:

  • PPC Advertising Fundamentals

    Understand how paid advertising works, including keyword bidding, cost-per-click, and search intent.

  • Google Ads Campaign Structure

    Learn how to organize campaigns using ad groups, match types, and targeting settings for optimal performance.

  • Keyword Research & Match Types

    Use professional tools like Google Keyword Planner to find high-performing keywords and structure them for success.

  • Ad Copywriting & Extensions

    Write compelling ad copy and implement ad extensions that improve click-through rate and drive action.

  • Search, Display & YouTube Ads

    Set up campaigns across Search Network, Display Network, and YouTube with precise targeting and creative execution.

  • Conversion Tracking & UTM Parameters

    Track user behavior and campaign success using Google Tag Manager, UTM tracking, and goal conversions in Google Analytics.

  • Smart Campaigns & Performance Max

    Explore Google's AI-powered campaign types and learn how to control automation for better outcomes.

  • Remarketing & Retargeting Ads

    Re-engage users who didn’t convert the first time using advanced remarketing strategies and audience segmentation.

  • Budgeting, Bidding & Optimization

    Master bidding strategies, A/B testing, and cost control techniques to maximize return on ad spend (ROAS).

  • Reporting & ROI Measurement

    Use Google Ads Reports and dashboards to present results, analyze data, and make smarter advertising decisions.

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About The Institute
Looking for the best Google Ads & PPC Marketing Training School in Nigeria?

Pulseford Business School is the best Nigeria training institution for digital marketing and business strategy. This Google Ads Training by Pulseford teaches you how to plan, launch, and optimize high converting PPC campaigns. Whether you're a marketer, business owner, or freelancer, this certification equips you with in-demand skills in search, display, and YouTube advertising.

Who Should Take This Course?

  • Aspiring Paid Ad Specialists

    Individuals looking to specialize in PPC and become sought-after digital advertisers.

  • Business Owners & Marketing Teams

    Companies and professionals wanting to drive leads, increase sales, and track returns on their advertising spend.

  • Freelancers & Digital Marketers

    Digital pros and freelancers who want to add Google Ads and PPC to their services or expand their client offering.

Frequently asked questions

Pulseford Business School offers Nigeria’s most practical Google Ads & PPC training with expert-led sessions and certification.

No. This course starts with the basics and gradually covers advanced PPC techniques.

Google Search, Display, YouTube, and Shopping Ads are all covered in the course.

Yes. You’ll gain the skills to manage campaigns for clients or your own business professionally.

The course runs for 1–3 weeks in an intensive, hands-on format.

Yes. You’ll earn a recognized Google Ads Certification from Pulseford Business School.

Absolutely. Campaign analysis and performance tracking are core parts of the course.

Yes. You’ll plan and launch real or demo campaigns as part of your graduation project.

Yes. The Google Ads course covers the full scope of SEM, including paid traffic strategies.

New cohorts begin monthly. Early registration is recommended due to limited slots.

Start Your Journey Today

Next Cohort: 26, July 2025

Have questions? Email us at school@pulseford.com

Enroll Now
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